Our Story
Quality Kitchens at Affordable Prices Since 1995
More than 25 years ago, it started with a vision to supply local homeowners with fantastic, quality kitchens at affordable prices, with unbeatable personal service.
Angela Steel had worked in the industry for many years, acquiring the knowledge and experience to become a first-rate designer and business operator before settling down in Rugby and starting Alex Lee Kitchens.
The independent company was established and opened its first showroom on Clifton Road in 1995. It was named after Angela's two sons, Alex and Ashleigh. The business progressed in leaps and bounds, and in 2010 launched its current showroom on Hillmorton Road. At this time, there were also changes to the companies' suppliers and they introduced Pronorm (German) Kitchens to the product line.
In 2015 Alex Lee Kitchens began a new marketing initiative. They reached the finals for the BKU showroom of the year award and became Rugby's first and only Premier Partner with leading technologists, AEG.
The family-run business maintains the same customer-centric approach that made it a success to begin. With more than two decades of history, building relations with local customers, suppliers, contractors, and affiliates, the family has grown and its bonds are stronger and more rewarding than ever before.
Alex and Angela continue to develop the business, creating kitchens that are ideal for each owner's individual needs, and delivering affordable 'WOW' factor for everyone.
Meet the Team
Angela Steel - Project Oversight
Angela has many years of experience in the kitchen industry. She will take you through the process of your kitchen installation with project oversight. She will be on hand to make contact with you, and the trades teams, ensuring your project is undertaken smoothly.
Alex Steel - Head of Design
Alex has been involved with the business for over ten years and has designed kitchens in all shapes and sizes. He will take you through the design process utilising his extensive product knowledge, design skills, and ability to draw on his previous experiences as a professional chef.