The Latest in Tech Innovation

Technology is moving faster and faster. At Alex Lee, we stay ahead of the curve thanks to close relationships with our trusted appliance suppliers.

We partnered with a select few industry leading manufacturers to bring you the best in choice and value without compromise.

Whatever your requirements, let us know and we can get you the best appliances at prices you won't even find online.


Take Taste Further

As seen on BBC's Masterchef, AEG appliances take inspiration from professional, industrial kitchens and bring those elements into the home. So you get the best performance and tastiest food!

They are usually first to market with trend-setting innovations, and the extensive product range suits a variety of budgets.

We are Rugby's only Premier Partner, so you can enjoy excellent customer support and 5-year warranties.


Cooking Passion Since 1877

Neff is famous worldwide for the slide and hide, as well as their many other high-end appliance solutions.

We have years of experience with the company and its products, which we can demonstrate to you in our showroom and tailor package deals to suit your requirements.


Intelligent Appliances

We are partners with Siemens, the premium appliance brand.

Their products have great looks and luxurious features, which keep them in demand. Although they come with the price tag to match, we can take advantage of seasonal offers to make them more affordable.


An extensive selection of premium cooker hoods, Elica is at the cutting edge of innovation and design for extractors. We love their products as they are incredibly efficient and very pleasing to the eyes.


We sell Smeg small appliances. They are well loved for their stylish retro looks, solid build quality, and simple functionality. We can also provide larger Smeg appliances, including their ever-popular American style fridge freezers.

Why don't you come and see for yourself in our Rugby showrooms?

We have working displays that show off the latest looks and features, which we can demonstrate and advise on.